Perhaps you have already wondered why we call ourselves DEIVI. Here we would like to explain the meaning of our name to you and clarify the inspiration behind our brand.
DEIVI is more than just our brand name; it is a philosophy drawing strength from ancient spiritual teachings. The name is derived from "DEVI". In many Indian traditions, DEVI symbolizes the goddess, the mother goddess who carries the universe within herself and is the source of all creativity and creation. Devi is often seen as the personified female energy (Shakti) and embodies the creative power of the universe. She is the mother goddess, the source of all life, and the epitome of strength, compassion, and wisdom. We, two women behind this brand, love the idea of this feminine creative power. But DEIVI embodies different aspects:
Different Aspects of Devi
Devi manifests in many forms and aspects, each representing different qualities and energies:
- Durga: The warrior goddess who defeats evil and maintains cosmic order. She symbolizes courage, strength, and protection.
- Lakshmi: The goddess of wealth, prosperity, and beauty. She represents happiness, abundance, and prosperity in all areas of life.
- Saraswati: The goddess of wisdom, arts, and music. She embodies knowledge, creativity, and education.
- Kali: The goddess of destruction and renewal. She embodies the transformative power that destroys old patterns to make way for the new.
But what makes DEIVI unique? It is the "I" in the middle. This "I" represents the connection between us, the two founders. It stands for our individual touch that we want to bring into the brand. While DEVI symbolizes universal wisdom and creation, the "I" expresses our personal touch and the special relationship we share.
D - E - I - V - I: Together, the letters form a harmonious whole that embodies both our shared vision and our individual creativity. This meaning is reflected in each of our designs, which we create with care and dedication.
We hope you enjoyed this brief explanation of our brand name and that you now have a better understanding of the deep meaning and inspiration behind DEIVI. Thank you for being part of our journey!
Warm regards, Your founders of DEIVI
RAQUEL & LAURA